Rice Creative is a multidisciplinary design agency set up in Ho Chi Minh City, Vietnam in 2011 by Chi-An De Leo & Joshua Breidenbach. Out of huge global branding & advertising agencies respectively, the duo sought a smaller more personal environment to offer a new set of clients, world-class creative solutions, with emphasis on well informed concept. The Duo have now enlisted a small handpicked team of creative, planning & production talent to expand the reach of the agency. Rice Creative have engaged with number of like minded start up companies including Marou Faiseurs de Chocolat, to give them voice & visual identity. Rice creative plans to remain lean & focused forming long lasting bonds with their select clients to produce striking, long lasting creative work.

Coca-Cola Tet 2014 Soft drink packaging by Rice Creative To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.

Rice Creative

58 (Floor 4) Phan Boi Chau Street

Ho Chi Minh City

P: +84 8 3822 9559

Rice Creative is IDC member since 2014, with 2049 IDC rating.