Dr Jesvin Yeo is a visual communication designer, scholar and founder of Designing Cultures Studio. Her design focuses on how design affects societies and how these societies change design. In the field of cultural heritage, she interacts with traditional artisans and local communities, researching century-old buildings to explore design innovations. In the subject of well-being, she uses design methods to explore applied design in different fields, and integrates functional, emotional and social aspects according to actual needs. Her cultural-related works have been published and exhibited internationally, including the Basel School of Design, Berlin Communication Museum and Taiwan Design Museum. These works have also won prestigious design awards, such as the Red Dot Communication Design Award, GOOD DESIGN™ Award, A’Design Award and iF Communication Design Award.

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Beanlly Wrist Rest by Jesvin Yeo Making with the traditional method of dried bean sprout husks, the Bean Dolls feature four symbolic figures of Singapore old Chinatown: Towkay, Kopi uncle, Samsui woman and Majie. They helped built the old Singapore through creating jobs, providing cuppa comfort, building infrastructure and providing childcare, respectively. With the effort of the current Chinatown elderly, the bean dolls are designed as a wrist rest, a cuddly toy or a memento of the old trades. It aims to serve as a muse for local history discovery and encourage the younger generations to probe further into their culture.

3D Embossed Book by Jesvin Yeo The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.

Jesvin Yeo

81 Nanyang Drive, 04-07

637458

P: +65 65138050

Jesvin Yeo is IDC member since 2022, with 12185 IDC rating.