Guillermo works as Graphic Design Coordinator at the leading award-winning Branding and Structural & Graphic Package Design agency Tridimage, bringing expertise, inspiration and creative leadership, enhancing the design team with challenging ideas.

He has been working in packaging design for more than 15 years helping brands to become relevant icons of our culture.

He also writes articles about branding and packaging design which are published in the most well-known international magazines and design blogs such as The Dieline (http://www.thedieline.com/contributors), Labels & Labeling (UK), Pack & Print Word (UK), Beverage Innovation (UK), Package Design Mag (USA), Creativ Verpacken (GER), Empaque + Conversion (LATAM), Enfasis (LATAM) and many others.

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Sernova Packaging and Graphic by Guillermo Dufranc Sernova is a special vodka produced with a unique technological breakthrough that involves a filtration process with black diamonds. The inspiration for the bottle design came from the light reflections of the black diamonds involved in the production process of this fine vodka. The bottle is made of glass and the label is a self adhesive crystal substrate that makes the printing feel like it's on the very glass.

Blockazo Chocolate Bar for Sharing by Guillermo Dufranc Blockazo is a one of its kind 1kg chocolate bar specially designed for sharing and breaking it up into big chunks of chocolate resulting in an unforgettable consumer experience. The inspiration came from the construction industry and concrete since this huge chocolate bar is like a big building that needs to be demolished to be consumed. The bar is made of chocolate with peanuts and its packaging is made of a flexible mix of PP and PE. The result of the product design is an extraordinary consumer experience that incites to break the huge chocolate bar in romboidal shapes.

Guillermo Dufranc

Echeverria 3856

Buenos Aires

C1430BTL

P: +54 11 45541812

Guillermo Dufranc is IDC member since 2014, with 24355 IDC rating.