Guillermo works as Graphic Design Coordinator at the leading award-winning Branding and Structural & Graphic Package Design agency Tridimage, bringing expertise, inspiration and creative leadership, enhancing the design team with challenging ideas.

He has been working in packaging design for more than 15 years helping brands to become relevant icons of our culture.

He also writes articles about branding and packaging design which are published in the most well-known international magazines and design blogs such as The Dieline (http://www.thedieline.com/contributors), Labels & Labeling (UK), Pack & Print Word (UK), Beverage Innovation (UK), Package Design Mag (USA), Creativ Verpacken (GER), Empaque + Conversion (LATAM), Enfasis (LATAM) and many others.

by

by

by

by

by

by

by

by

by

by

Sernova Packaging and Graphic by Guillermo Dufranc Sernova Vodka is a bottle and label design for a distilled spirit. The vodka is produced with a filtration process that uses black diamonds. The bottle form takes its inspiration from the light reflections of black diamonds. The bottle is made of glass and holds 700 millilitres. The height of the bottle is 290 millimetres. The label uses a self adhesive crystal substrate, so the printing appears to sit directly on the glass surface. The design gives the brand a distinct shape in a market with many known vodka bottles.

Blockazo Chocolate Bar for Sharing by Guillermo Dufranc Blockazo is a one kilogram chocolate bar designed for sharing. The large bar is broken into big chunks before eating, so that several people can serve themselves. The design takes inspiration from the construction industry and from concrete, because the bar is like a building that must be demolished before it can be consumed. The surface is divided into rhomboid shapes that guide the breaking. The bar is made of chocolate with peanuts. The packaging is made of a flexible mix of polypropylene and polyethylene.

Guillermo Dufranc

Echeverria 3856

Buenos Aires

C1430BTL

P: +54 11 45541812

Guillermo Dufranc is IDC member since 2014, with 24355 IDC rating.