Li Xiang

In 2011, Li Xiang founded X+Living Architectural Design in Shanghai, and has ever since been building her own design team working at the cutting edge of art, fashion and business. She has gained cross-field achievements by exploring interior design as an architect, creating many design works with commercial and aesthetic values in the culture, retail, hotel and other industries. Her high-profile design has become the benchmark in aesthetic design and strategic design, and won international recognition with a series of top international awards. Li Xiang is the first Chinese designer that was invited as a jury member of the Frame Awards, the first and only global interior-design awards. Owing to her guidance and management, X+Living has become an excellent design team with international presence, and continues to convey its unique design ideas to the world.

Park Zoo Hotel by Li Xiang This is no doubt a hotel based on the animal theme. However, designers didn’t simply create a series of adorable and graceful animal-shaped installations in order to attract great attention in the intensely competitive market. Infusing the space with the deep love for animals, designers transformed the hotel into an art exhibition, where customers are able to observe and feel the real situation facing the endangered animals in the present moment.

Guiyang Zhongshuge Bookstore by Li Xiang With the mountainous corridors and stalactite grotto-looking bookshelves, the bookstore introduces the readers into a world of Karst cave. In this way, the design team brings fantastic visual experience while at the same time spreads the local characteristics and culture to a larger crowds. Guiyang Zhongshuge has been a cultural feature and urban landmark in Guiyang city. In addition, it also bridges the gap of the cultural atmosphere in Guiyang.

Chongqing Zhongshuge Bookstore by Li Xiang Incorporating the splendid landscape of Chongqing in the bookstore, the designer has created a space where the visitors may feel like in the charming Chongqing while reading. There are five types of reading area in total, each of which is like a wonderland with distinctive features. Chongqing Zhongshuge bookstore has provided the consumers with a more fancy experience that they are not able to gain through the online shopping.

Loong Swim Club by Li Xiang The combination of service-oriented business with new business forms is a trend. The designer experimentally integrates the subsidiary functions of the project with main business, re-optimizes the main functions of parent-child sports training, and builds the project into a comprehensive space for swimming and sports education, integrating entertainment and leisure.

Home in Picture Apartment by Li Xiang The project is a living space created for a family of four with two kids. The dreamland atmosphere created by the home design comes not only from the fairy tale world created for children, but also from the futuristic sense and spiritual shock brought by the challenge on traditional home furnishings. Not being bound by rigid methods and patterns, the designer disintegrated traditional logic and presented a new interpretation of lifestyle.

Meland Kids Club by Li Xiang The entire project has completed the excellent expression of the theme parent-child indoor playground, showing a high degree of completeness and consistency in the streamline and space narrative. The subtle line design connects different functional areas and realizes the rationality of the visitors flows. The narrative of the space, in turn, connects different spaces through a complete plot and leads the consumers to experience the wonderful journey of parent-child interaction.

Zhuyeqing Green Tea Flagship Store by Li Xiang Drinking tea requires both a favourable environment and a good mood. The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of beautiful Chinese landscape paintings in the enclosed limited space. Through customized function carriers, the designer has created a sensory experience for the consumers, which brings huge sensual impact.

YooYuumi Kids Restaurant by Li Xiang YooYuumi is a family restaurant in Beijing, China, with a floor area of 1000 square meters. The main dining area follows the idea of a ballroom, and the tables and chairs are arranged in a similar form. A castle-like play area for children is placed at the edge of the restaurant, and a flexible path connects the rides. The layout gives the dining area and the play area different atmospheres, and children remain within sight of their parents. Arches and linear elements express traditional Chinese paper-cutting through western lines.

Fab Cinema by Li Xiang Fab is a cinema interior located in Xi'an, China, covering a floor area of 1150 square meters. The design moves a film shooting scene into the main hall, so visitors become both an audience in reality and an imagined participant in a movie production. Custom furniture supports the theme, including a bathtub sofa, director style rest seats and a ticket counter shaped like a set box. A lounge bar and entertainment features such as a claw machine are combined with four viewing halls. Acoustic requirements and seating comfort were considered throughout.

Unova Coworking Space by Li Xiang Unova is a coworking space in Shenzhen, China. The interior occupies four floors of a former shopping mall and covers 8800 square meters. The first floor holds the lobby and reception, and the second floor holds the dining area. The third floor offers small workspaces for younger users, while the fourth floor offers large workspaces for established companies. Each floor has a distinct theme. Original floor slabs were removed to form an atrium, and an interior wall with windows gives the space a sense of outdoor openness.

The Mixc Kunshan Kids Area by Li Xiang The MIXc Kunshan is a children themed public area inside a shopping mall in Kunshan, China. The renovated space covers 4500 square meters on the third floor, where most shops serve children and families. The design draws on Kunqu Opera, a traditional art form born in Kunshan. Elements such as cloud collars, long sleeves, headdresses, stage makeup and musical instruments are translated into simple cartoon forms and applied to large installations, signboards and guardrails. Custom soft furnishings work as seats and as interactive points along the route.

New Century Magic Hotel by Li Xiang New Century Magic is a hotel interior design for families in Zhejiang, China. The project covers 9000 square meters and was completed in June 2019. The lobby and corridors use bright colors and playful forms inspired by a tube game played by Chinese children. A tubular device with openings at different heights invites both adults and children to take part, and it also conceals cables. Children reach the upper floors through tree houses and slides, while adults use elevators. The guest rooms stay calm and simple, so the hotel also suits business travelers.

Zhongshuge Bookshop by Li Xiang Zhongshuge is a bookshop in Dujiangyan, Sichuan, China, with a floor area of 973 square meters. The design draws on the local landscape and on the long history of water conservancy in the city. In the literature area, tall bookshelf walls recall the form of the Dujiangyan dam. Wallpaper with book patterns and a mirror ceiling visually expand the space. Book tables are shaped like boats and appear to float above black tile flooring. The bookshop can display more than 80 thousand books of 20 thousand kinds.

Shenzhen Meland Club Kids Theme Park by Li Xiang Meland Club is an indoor children's playground located inside a shopping mall in Shenzhen, China. The interior covers 6000 square meters and is arranged as a garden with a four seasons theme. A three-layer platform was built within the double-height space to improve the use of vertical space. Atriums with stairs around them guide visitors toward each area. A rotating slide, climbing ropes and other active facilities sit on the lower levels, while quieter activities are placed on the third floor. Cabinets and shelves are shaped as plants for storage, and flower-shaped seats offer rest.

Shenzhen Zhongshuge Bookstore by Li Xiang Inspired by the rapid development and achievements of the project location, Shenzhen Zhongshuge is created to pay tribute to the countless pioneers in this immigrant city. The spiral bookshelf is used as a symbol to show the rapid development of history and arouse the thinking of visitors at the same time. The unconventional design approach to fuse commerce and art breaks the shackles of the monotonous attributes of a space bound to function, conveys the brand's values, brings a new and novel place gene to consumers' shopping experience.

Changsha Fundoland Entertainment Complex by Li Xiang Changsha Fundoland is an entertainment complex located in Changsha, China. The interior covers over 4,500 square meters and holds more than ten entertainment zones, including restaurants, a pub, a live music venue, a bowling alley and karaoke rooms. A 60 meter corridor shaped like a tunnel forms the main route and avoids the fixed columns of the building. Entertainment areas are placed on both sides of the corridor to improve access and encourage exploration. Train and carriage motifs guide visitors through the space and support an immersive narrative.

Melandb club Indoor Playground by Li Xiang Meland Club combines five major themes of Insects, Oceans, Land, Sky, and Jungle, to create a Wondrous Museum of Nature, full of futuristic mechanical aesthetics. Architectural logic, art installations, mechanical technological aesthetics, philosophy, and popular science education are unprecedentedly integrated into an exquisite, complex creative scheme, constructing a comprehensive indoor parent-child theme park encompassing family amusement, art appreciation, aesthetic education, popular science, and creative enlightenment, a fantasy universe transcending yet tangible to reality.

Huai’an Zhongshuge Bookstore by Li Xiang The Huai'an Zhongshuge bookstore reimagines architectural space as a cosmic journey, blending surrealism with structural precision. Dominated by exaggerated three dimensional forms, the interior evokes celestial mechanics through concentric rings and irregular geometric structures that mimic astronomical instruments. Bookshelves curve and spiral like planetary orbits, their dynamic arrangements echoing the motion of celestial bodies. Scattered books, akin to fragments of infinite worlds, nestle within these sculptural shelves.

Miniso Land Retail by Li Xiang Within the three story space of Miniso Land, there are six major areas and over seventy types of co-branded products from various IP worlds. Designer achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world.

Top Toy Global Flagship Store by Li Xiang Top Toy is the interior design of a global flagship store located on Nanjing East Road in Shanghai. The store uses a gamified spatial language inspired by toy packaging and classic gaming consoles. The facade recalls a blister package, and the staircases are arranged like game levels. Colorful character zones, coffee spots and building blocks form scenes that guide exploration. Modular construction and bold colors support the playful theme. The design aims to make physical retail interactive and emotionally engaging for visitors of all ages.

V6 Lifestyle Art Emporium Furniture Showroom by Li Xiang V6 Lifestyle Art Emporium is a furniture showroom of 1300 square meters. The interior follows a garden touring narrative inspired by the paths of classical Chinese gardens. Visitors move through linked scenes, and each area presents a different story through soft transitions, framed views and ambient sound. Modular layouts allow the displays to be rearranged as collections change. Settings range from intimate sofa corners to mirrored installations. The design turns a functional display hall into a guided spatial journey that expresses the brand character.

	Li Xiang In 2011, Li Xiang founded X+Living Architectural Design in Shanghai, and has ever since been building her own design team working at the cutting edge of art, fashion and business. She has gained cross-field achievements by exploring interior design as an architect, creating many design works with commercial and aesthetic values in the culture, retail, hotel and other industries. Her high-profile design has become the benchmark in aesthetic design and strategic design, and won international recognition with a series of top international awards. Li Xiang is the first Chinese designer that was invited as a jury member of the Frame Awards, the first and only global interior-design awards. Owing to her guidance and management, X+Living has become an excellent design team with international presence, and continues to convey its unique design ideas to the world. by Park Zoo Hotel by Li Xiang This is no doubt a hotel based on the animal theme. However, designers didn’t simply create a series of adorable and graceful animal-shaped installations in order to attract great attention in the intensely competitive market. Infusing the space with the deep love for animals, designers transformed the hotel into an art exhibition, where customers are able to observe and feel the real situation facing the endangered animals in the present moment. Guiyang Zhongshuge Bookstore by Li Xiang With the mountainous corridors and stalactite grotto-looking bookshelves, the bookstore introduces the readers into a world of Karst cave. In this way, the design team brings fantastic visual experience while at the same time spreads the local characteristics and culture to a larger crowds. Guiyang Zhongshuge has been a cultural feature and urban landmark in Guiyang city. In addition, it also bridges the gap of the cultural atmosphere in Guiyang. Chongqing Zhongshuge Bookstore by Li Xiang Incorporating the splendid landscape of Chongqing in the bookstore, the designer has created a space where the visitors may feel like in the charming Chongqing while reading. There are five types of reading area in total, each of which is like a wonderland with distinctive features. Chongqing Zhongshuge bookstore has provided the consumers with a more fancy experience that they are not able to gain through the online shopping. Loong Swim Club by Li Xiang The combination of service-oriented business with new business forms is a trend. The designer experimentally integrates the subsidiary functions of the project with main business, re-optimizes the main functions of parent-child sports training, and builds the project into a comprehensive space for swimming and sports education, integrating entertainment and leisure. Home in Picture Apartment by Li Xiang The project is a living space created for a family of four with two kids. The dreamland atmosphere created by the home design comes not only from the fairy tale world created for children, but also from the futuristic sense and spiritual shock brought by the challenge on traditional home furnishings. Not being bound by rigid methods and patterns, the designer disintegrated traditional logic and presented a new interpretation of lifestyle. Meland Kids Club by Li Xiang The entire project has completed the excellent expression of the theme parent-child indoor playground, showing a high degree of completeness and consistency in the streamline and space narrative. The subtle line design connects different functional areas and realizes the rationality of the visitors flows. The narrative of the space, in turn, connects different spaces through a complete plot and leads the consumers to experience the wonderful journey of parent-child interaction. Zhuyeqing Green Tea Flagship Store by Li Xiang Drinking tea requires both a favourable environment and a good mood. The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of beautiful Chinese landscape paintings in the enclosed limited space. Through customized function carriers, the designer has created a sensory experience for the consumers, which brings huge sensual impact. YooYuumi Kids Restaurant by Li Xiang YooYuumi is a family restaurant in Beijing, China, with a floor area of 1000 square meters. The main dining area follows the idea of a ballroom, and the tables and chairs are arranged in a similar form. A castle-like play area for children is placed at the edge of the restaurant, and a flexible path connects the rides. The layout gives the dining area and the play area different atmospheres, and children remain within sight of their parents. Arches and linear elements express traditional Chinese paper-cutting through western lines. Fab Cinema by Li Xiang Fab is a cinema interior located in Xi'an, China, covering a floor area of 1150 square meters. The design moves a film shooting scene into the main hall, so visitors become both an audience in reality and an imagined participant in a movie production. Custom furniture supports the theme, including a bathtub sofa, director style rest seats and a ticket counter shaped like a set box. A lounge bar and entertainment features such as a claw machine are combined with four viewing halls. Acoustic requirements and seating comfort were considered throughout. Unova Coworking Space by Li Xiang Unova is a coworking space in Shenzhen, China. The interior occupies four floors of a former shopping mall and covers 8800 square meters. The first floor holds the lobby and reception, and the second floor holds the dining area. The third floor offers small workspaces for younger users, while the fourth floor offers large workspaces for established companies. Each floor has a distinct theme. Original floor slabs were removed to form an atrium, and an interior wall with windows gives the space a sense of outdoor openness. The Mixc Kunshan Kids Area by Li Xiang The MIXc Kunshan is a children themed public area inside a shopping mall in Kunshan, China. The renovated space covers 4500 square meters on the third floor, where most shops serve children and families. The design draws on Kunqu Opera, a traditional art form born in Kunshan. Elements such as cloud collars, long sleeves, headdresses, stage makeup and musical instruments are translated into simple cartoon forms and applied to large installations, signboards and guardrails. Custom soft furnishings work as seats and as interactive points along the route. New Century Magic Hotel by Li Xiang New Century Magic is a hotel interior design for families in Zhejiang, China. The project covers 9000 square meters and was completed in June 2019. The lobby and corridors use bright colors and playful forms inspired by a tube game played by Chinese children. A tubular device with openings at different heights invites both adults and children to take part, and it also conceals cables. Children reach the upper floors through tree houses and slides, while adults use elevators. The guest rooms stay calm and simple, so the hotel also suits business travelers. Zhongshuge Bookshop by Li Xiang Zhongshuge is a bookshop in Dujiangyan, Sichuan, China, with a floor area of 973 square meters. The design draws on the local landscape and on the long history of water conservancy in the city. In the literature area, tall bookshelf walls recall the form of the Dujiangyan dam. Wallpaper with book patterns and a mirror ceiling visually expand the space. Book tables are shaped like boats and appear to float above black tile flooring. The bookshop can display more than 80 thousand books of 20 thousand kinds. Shenzhen Meland Club Kids Theme Park by Li Xiang Meland Club is an indoor children's playground located inside a shopping mall in Shenzhen, China. The interior covers 6000 square meters and is arranged as a garden with a four seasons theme. A three-layer platform was built within the double-height space to improve the use of vertical space. Atriums with stairs around them guide visitors toward each area. A rotating slide, climbing ropes and other active facilities sit on the lower levels, while quieter activities are placed on the third floor. Cabinets and shelves are shaped as plants for storage, and flower-shaped seats offer rest. Shenzhen Zhongshuge Bookstore by Li Xiang Inspired by the rapid development and achievements of the project location, Shenzhen Zhongshuge is created to pay tribute to the countless pioneers in this immigrant city. The spiral bookshelf is used as a symbol to show the rapid development of history and arouse the thinking of visitors at the same time. The unconventional design approach to fuse commerce and art breaks the shackles of the monotonous attributes of a space bound to function, conveys the brand's values, brings a new and novel place gene to consumers' shopping experience. Changsha Fundoland Entertainment Complex by Li Xiang Changsha Fundoland is an entertainment complex located in Changsha, China. The interior covers over 4,500 square meters and holds more than ten entertainment zones, including restaurants, a pub, a live music venue, a bowling alley and karaoke rooms. A 60 meter corridor shaped like a tunnel forms the main route and avoids the fixed columns of the building. Entertainment areas are placed on both sides of the corridor to improve access and encourage exploration. Train and carriage motifs guide visitors through the space and support an immersive narrative. Melandb club Indoor Playground by Li Xiang Meland Club combines five major themes of Insects, Oceans, Land, Sky, and Jungle, to create a Wondrous Museum of Nature, full of futuristic mechanical aesthetics. Architectural logic, art installations, mechanical technological aesthetics, philosophy, and popular science education are unprecedentedly integrated into an exquisite, complex creative scheme, constructing a comprehensive indoor parent-child theme park encompassing family amusement, art appreciation, aesthetic education, popular science, and creative enlightenment, a fantasy universe transcending yet tangible to reality. Huai’an Zhongshuge Bookstore by Li Xiang The Huai'an Zhongshuge bookstore reimagines architectural space as a cosmic journey, blending surrealism with structural precision. Dominated by exaggerated three dimensional forms, the interior evokes celestial mechanics through concentric rings and irregular geometric structures that mimic astronomical instruments. Bookshelves curve and spiral like planetary orbits, their dynamic arrangements echoing the motion of celestial bodies. Scattered books, akin to fragments of infinite worlds, nestle within these sculptural shelves. Miniso Land Retail by Li Xiang Within the three story space of Miniso Land, there are six major areas and over seventy types of co-branded products from various IP worlds. Designer achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world. Top Toy Global Flagship Store by Li Xiang Top Toy is the interior design of a global flagship store located on Nanjing East Road in Shanghai. The store uses a gamified spatial language inspired by toy packaging and classic gaming consoles. The facade recalls a blister package, and the staircases are arranged like game levels. Colorful character zones, coffee spots and building blocks form scenes that guide exploration. Modular construction and bold colors support the playful theme. The design aims to make physical retail interactive and emotionally engaging for visitors of all ages. V6 Lifestyle Art Emporium Furniture Showroom by Li Xiang V6 Lifestyle Art Emporium is a furniture showroom of 1300 square meters. The interior follows a garden touring narrative inspired by the paths of classical Chinese gardens. Visitors move through linked scenes, and each area presents a different story through soft transitions, framed views and ambient sound. Modular layouts allow the displays to be rearranged as collections change. Settings range from intimate sofa corners to mirrored installations. The design turns a functional display hall into a guided spatial journey that expresses the brand character.	Contact Info Li Xiang 12A, Jinhe Center, No.68 Hongcao Road, Xuhui District 200233 P: +86 21 34613871 F: +86 21 34613872 Website Li Xiang is IDC member since 2020, with 44973 IDC rating.


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Li Xiang

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