Suzhou University
Master of Arts in Art and Design

Anhui University
Visual Communication Design B.A.

He is a young designer who has served as a part-time teacher of continuing education at the University of Liverpool, West China and the School of Art, Soochow University, and has participated in major projects of the National Social Science Foundation of China in the field of art.

He founded the Design Institute, which has served top companies and organizations pursuing art, creativity and quality, such as Budweiser Group, ChangYu Group, BenQ Group, BY-HEALTH, Koya Brandy, 4Paradigm, Huida Gene, Gu Yue Long Shan, and Bama Tea.

He has been awarded the MUSE Design Award Platinum, the iF Industrial Design Award in Hannover, Germany, the Contemporary Good Design Award by the Red Dot Award in Germany, and the A'Design Award in Italy (Gold, Silver and Bronze).

Snow Time Wine by EvanChen Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture.

Snow Time L Wine by EvanChen Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.

Green Boat Song Packaging by EvanChen The packaging is for an agricultural product. It uses Klein blue in a large area to create professional atmosphere, reflect the quality of products and emphasize the brand feature of organic. Its main body adopts exquisite woodcut prints, depicting freely growing hens and breeding environment. Surrounding vines and flowers brings a sense of nature and purity. The layout of product information enriches the picture content, and at the same time, it also gives enough space to breath.

Chiang Hu Baijiu by EvanChen It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression. On the front of the bottle is an elaborate engraving of birds. On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.

XinJiHao Puer Tea Packaging by EvanChen In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years. The mountain pattern in the outer box and the three-dimensional mountain sculpture in the inner pot represent the mountain that the tea passed through in the process of transportation and the mountain that gave birth to the tea respectively, making the ancient Pu'er tea a container with unique memory.

Idun Red Heart Apple Juice by EvanChen The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.

Qiong Niang Baijiu Packaging by EvanChen They have incorporated the Bell and Drum Tower, which best represents Qionglai, and the map of Qionglai into the main image of the packaging by drawing them as abstract graphics. The great mountains of Qionglai have nurtured the people and culture of Qionglai and are an important vehicle for Qionglai. In their bottle label design, the abstract graphics are repeatedly superimposed on thin special paper, with light filtering through the bottle and the wine industry to create an image of Qionglai's local Tiantai Mountains, which when superimposed adds to its cultural weight.

EvanChen

zhongguancun

EvanChen is IDC member since 2022, with 14257 IDC rating.