Award-winning designer based in Hong Kong whose clients are from different countries. The fresh blood to the industry with strong concepts and precise sense towards the future of the ever-changing design industry.

Michelle often finds unique perspectives in seeing, thus visualising the world with special thoughts and a strategic approach. She mainly draws inspiration from mother nature, observing human behaviour, culture and philosophy.

Muse Conceptual Exhibtion by Michelle Poon Muse is an experimental design project studying the musical perception of the human through three installation experiences which provide different ways to experience music. The first is purely sensational using thermo-active material, and the second display the decoded perception of musical spatiality. The last is a translation between music notation and visual forms. People are encouraged to interact with the installations and explore the music visually with their own perception. The main message is that designers should be aware of how perception affects them in practice.

Greeninful Rebranding by Michelle Poon Greeninful is a rebranding project for an eco friendly brand that supports a sustainable lifestyle. The brand connects people who care for the environment. The logo shows the face of the green community and reflects determination and curiosity. The visual identity uses bright colours, bold brush strokes and hand drawn elements that remain flexible in use. The images are selected to look approachable and community focused. The rebranding moves the brand from a trading platform to a community that raises public awareness of environmental protection.

Michelle Kason

Rm 10A, Iris Garden, Shatinpark Stage 3

Shatin

Michelle Kason is IDC member since 2022, with 4070 IDC rating.