Since 1992 freelance art and CD director for various agencies. Later he founded an agency and specialised in trade marketing and product and area staging. Since 2001 we have been supporting Nike in Europe in many areas of trade marketing and have long-standing clients from the consumer goods and food and beverage sectors.

BSTN Raffle Sneakers Box by Ralf Kauffmann The task was to design and produce an action figure for a Nike shoe. Since this shoe combines a white snakeskin design with bright green elements, it was clear that the action figure would be a contortionist. Designers sketched and optimized the figure in a very short time as an action figure in the style of the well-known action heroes. Then they designed a small comic with a story and produced this figure in 3D printing with high-quality packaging.

Target Campaign and Sales Support by Ralf Kauffmann Target is a cross-media advertising campaign created for Steitz Secura, a manufacturer of safety and work shoes. The campaign repositions the brand with a bold tone that is unusual for the sector. Targeted posters are placed close to the gates of potential customers. A mailing sends a single shoe from the current collection to each recipient. The matching counterpart is handed over when an appointment with the sales team is arranged. The campaign covers online, social media, business to business, trade fair and point of sale communication.

Ralf Kauffmann

Rheinallee 4

Hessen

P: +4961237037590

F: +49612370375990

Ralf Kauffmann is IDC member since 2021, with 4072 IDC rating.