Packaging designer, illustration designer. In 2020, he founded Beijing Wu Yao Cultural Creativity Co., Ltd. and served as the design director. Won the muse Award, A' Design Award, Red Dot Award (Brand and Design Communication), IF Award, New York Design Award and other international awards. Keen on getting design inspiration from the details of life, refining concepts from ancient Chinese aesthetics, focusing on the overall design of different brands in different environments, and good at creating with gorgeous colors, unique compositions and cultural stories. Clients provide works that meet brand needs.

Shebude Wine Liquor Packaging by Wu Yao Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.

Beautiful Chinese Wine Gift Box by Wu Yao The inspiration for the color selection comes from the beautiful landscape of China. The harmonious pictures of civilization, ecology, and nature are integrated with the green bottle body which adds an elegant charm to the design. The design takes the Wisdom Shede wine bottle as the prototype and creates five groups of different pictures on the five small wine bottles all with rare animals and nature as the elements to reflect the meaning of civilized ecological and beautiful China.

Beijing Happy Valley Illustration Series by Wu Yao The two illustrations attempt to combine multiple styles such as New Chinese style and Pop. The project has too many elements and designers hope to put these elements in a reasonable and harmonious way within the same visual system. The other design style is bolder with more vivid color contrast on top of ensuring the completeness of the picture bringing greater visual impact to people. Designers made many attempts to visualize and reshape the two classic mythological stories of Qi Tian Da Sheng and Nezha Naohai and integrate them together.

Chang'an Still Illustration Series by Wu Yao Ancient China's Xi'an was called Chang'an Xi'an. In the Chang'an Still Illustration Series, designers envision the reappearance of the scenes recalling the stories that happened in the magical land in ancient times. Look at the Big Wild Goose Pagoda in the distance, feel the city that never sleeps at night, see the magnificent Daming Palace, see the ancient city wall with a sense of story, and there are so many scenic spots people can't wait to see. The illustration series is filled with the infinite charm of Xi'an.

Shacheng Old Cellar Packaging by Wu Yao With the same bottle shape, the bottle has two colors: one red and one yellow. The natural and ecological brewing characteristics of Shacheng are painted on the bottle body. The raw materials for brewing and the brewing process are outlined in a white gold thread used for red bottles. The bottom color of the outer box is yellow and red. The yellow inspiration comes from the yellow glaze of the Yongzheng period in the Qing Dynasty and the red inspiration comes from the Langyao red of the Kangxi period.

Trip of Tea Illustrations by Wu Yao Trip of Tea is a pair of illustrations created for a Chinese tea company. The two works are inspired by two historic tea transport routes, the Tea Road of Ten Thousand Miles and the Maritime Silk Road. A horse taken from the client logo appears as a messenger along each route. The form of each horse and the pattern on its saddle change to reflect the features of the destination city or region. Tea drinking scenes from different countries are included. The illustrations are hand drawn on a tablet and unfolded as a tiled reel that suits posters, postcards and other uses.

Wudang Mountain Visual Design by Wu Yao Wudang Mountain is a visual identity and illustration project created for the Wudang Mountain World Cultural Heritage site in China. The project includes three illustrations, three logo designs, packaging, patterns based on Wudang mythology and local animals, and the interior design of a flagship store. The main logo uses a complex form to reflect the history and solemnity of the site, while the commercial sub-brand uses clean lines. The packaging box measures 18 by 18 centimeters and combines embossing, hot stamping and ultraviolet coating, so details can be seen and felt.

Dream Collection Illustrations by Wu Yao Geziwo Park Series is a commercial illustration created for Geziwo Park. The long scroll artwork is divided into three parts. The first part, Night of Fantastic Animals, shows moonlight over a mysterious forest with many birds in flight. The second part, Dream, is filled with color and includes landmark buildings of Geziwo Park. The third part, Voyage, shows mermaid elves swimming in a blue ocean as a ship sails into the distance. The three parts can be used alone or together on postcards, posters and other items. The printed work measures 3.84 by 0.76 meters.

Challenger Alcoholic Beverage Packaging by Wu Yao Challenger is a packaging design for a pair of spirits bottles. The design draws on two classic Chinese mythological stories, Nezha in the Dragon Palace and Wukong in the Heavenly Palace, and conveys a spirit of daring to challenge. The bottles are orange and blue and carry themed illustrations. The box is dark blue with gold rims, and elements representing Wukong and Nezha are printed on the front with embossing and gold stamping. The box opens as a double door at an oblique angle of 60 degrees and then stands upright on a flat surface.

Chinese Lion Car Sticker by Wu Yao Chinese Lion is a limited edition car sticker set created for the Fengxing T5 EVO vehicle. The design is an artistic treatment of the Chinese lion, placed over a base of traditional Chinese patterns. Three dimensional geometry, pop art and abstract art are combined to give the graphics a young and dynamic character intended to appeal to younger drivers. All artwork is prepared as vector illustration and produced on PVC film, applied as a semi wrap measuring 4565 by 800 millimeters. Three color options are offered.

Mountain Sea Rare Treasure Premium Nut Gift Box by Wu Yao Mountain Sea Rare Treasure is a premium gift box for packaged nuts. The box holds eight metal cans, and each can contains nuts from a different country or region. Illustrations on every can combine the brand character with traditional Chinese brushwork landscapes of mountains and seas. The outer box is made of cardboard wrapped in synthetic leather, with a leather handle on the top and gold-plated metal feet at the corners. Hot stamping gives relief to the lines and the calligraphy. A metal lock at the side opens the box in one simple step.

Panpan Limited Gift Box by Wu Yao Panpan is a limited edition gift box designed to hold brand products and selected gifts. The outer form is inspired by ancient Chinese food boxes, while the decoration follows the Chinoiserie style popular in Europe in the 18th century. Famous Chinese and French landmarks are combined with the brand character in hot stamped illustrations. The box is made of cardboard, with metal plates on the front and back. Wheat patterns on the side and bamboo patterns inside are embossed in gold paper. The flip lid is held closed by magnets.

Chongqing Noodles Illustration by Wu Yao Chongqing Noodles is a themed mural illustration created for a Chinese food brand. The artwork centers on the food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Surrounding areas appear in scattered and distant views, while the overall style remains Chinese. Urban architecture, natural scenery and many cultural landscapes are shown together with the brand specialty dishes. Cool colors contrast with the warm lighting of the stores. The mural is produced by heat transfer printing and is offered in several sizes to suit different store spaces.

Banov Store Graphic by Wu Yao Banov Store is a graphic pattern design created for a store located along the route of the Ten Thousand Miles Tea Road in China. The wallpaper patterns are inspired by the major cities along the tea route, combining city outlines, natural scenery and animal figures. Three sets of patterns are based on the architectural features of the historic Ba Gong house, which are simplified and rearranged into visual symbols. The style refers to nineteenth century arts and crafts design. The patterns are also applied to store spaces, exhibitions and product packaging.

Wudang Blessing Visual Identity by Wu Yao Wudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media.

Mountain River Sage Baijiu Gift Set by Wu Yao Mountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.

Fortune Express Baijiu Packaging by Wu Yao Fortune Express is a packaging design for baijiu. The gable roof box measures 280 by 150 by 230 millimetres and is opened from the bottom. Lifting each interior flap reveals five bottles, and each bottle shows a different God of Wealth in a Five Elements colour. Below the bottles are five plush blind boxes that are torn open to reveal small stylised figures. The outer box is finished with foil stamping, and the labels are digitally printed. The plush dolls are made of soft polyester fibre with embroidered details.

Taoxichuan Visual Design by Wu Yao Taoxichuan is a scroll illustration created for a ceramic culture district in Jingdezhen. The illustration presents 600 years of porcelain history and the development of the district in one continuous composition. A flat painting style and bright colors build a fantasy porcelain forest in which plants, porcelain and figures are blended. Three original characters, the Kiln God, the Wine God and the Sea God, appear along the route. The vector artwork is layered for flexible cropping and prepared in both CMYK and RGB. The scroll also works as a narrative map that guides visitors.

Wu Yao

Chaoyang District, Caiman Street Finance Center, 3

beijing

100020

P: +86 15810696108

Wu Yao is IDC member since 2024, with 36678 IDC rating.