I am a multidisciplinary product and visual designer with over 8 years of experience spanning digital platforms, emerging technologies, and cross-cultural branding. My design practice centers around user empathy, playful systems, and visual clarity, bridging aesthetic value with practical usability.
In 2025, I was grateful to receive the prestigious A' Design Award for my work on “Stickman,” a branding and packaging design that blends a joyful cartoon logo with culturally rooted visual storytelling. Currently at SHINGA Creative Studio, I led several projects that received international acclaim, including the Indigo Design Award and the Red Dot Design Award. I was also part of the award-winning team behind Digiverse, which earned the A' Design Award in the Digital and Interface Design category. These recognitions reflect not only a dedication to visual excellence but also a deep commitment to cross-disciplinary innovation and user-centered design.
My current practice centers on designing internal tools and systems that enhance operational clarity, knowledge sharing, and cultural integration within organizations. I recently launched an all-in-one internal platform for a pet rescue nonprofit, following hands-on research including volunteer work, which led to a 50% improvement in process efficiency. At a design studio, I am co-developing an AI-powered communication tool that applies gamification to support onboarding and mentorship within large teams. Alongside, I contribute to social impact by supporting nonprofits in building inclusive, values-driven websites. Across these initiatives, I strive to create human-centered systems that are practical, scalable, and culture-sensitive, blending digital functionality with empathy-led design.
I am excited to join IDC as a way to connect with fellow designers committed to excellence, innovation, and cultural dialogue. I believe design transcends mediums; it builds bridges between people, ideas, and futures. As a member, I hope to contribute to this global creative network, engage in meaningful exchange, and grow both personally and professionally through shared vision and collaboration.

Stickman Brand Design by Yitian Zeng Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan bubble tea and stick bite. It quickly became popular for its cute branding, great tea, and snacks. The shop friendly service appeals to all ages, earning a 4.8 out of 5 rating on Google. Its eye-catching design and customer-focused experience have also attracted attention from local media and influencers, making Stickman a notable part of Kansas City food scene.

Yitian Zeng

Yitian Zeng is IDC member since 2025, with 2028 IDC rating.